AOL's enormous mistake

06 Aug 2006

TechCrunch reports today that AOL has decided to publicly release the combined search data of thousands of it’s users. This is quite possibly the dumbest thing AOL has done in years.

They’re offering a free download of the statistics for research purposes here. It’s their research department that’s releasing this in an attempt at goodwill - but it’s certain to backfire.

There’s no telling how long the file will be offered for download but I’m 28% of the way to a full file transfer and I’m already building a front-end so folks can seaerch the results.

Come visit aol.6brand.com in a few hours and you’ll be able to search through this “research data” on your own.


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